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There are huge red calls to action that turn white as you hover over it. The first catchy design element of this webpage is the stunning video of brides across different races. I love how the site uses stylish text to display its contents attractively.
Unforgettable Landing Page Examples To Steal & Profit From
That's why the most brilliant homepages on this list don't just score high in beauty, but also in brains. But before we dive into the 15-real-life examples, let's dissect some of the best practices of homepage design. The brand uses its homepage to direct visitors directly to its product pages, with bestsellers sitting just below the header section.
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It’s fine to make bold design choices, but don’t do so at the expense of usefulness. You’ll see where people click, scroll, and otherwise react to design elements. You get everything you expect from a homepage, from the logo and tagline to the navigation bar at the top. There’s also the value proposition on top of the hero image, which helps cement the company’s value. The company has set the bar high for every other coffee shop, and its homepage design changes regularly based on the products Starbucks wants to promote.
The design is optimized for multiple devices.
Consider dividing it into sections with blocks, vertical dividers, and white space. A homepage design is not only the visitor’s first impression of a brand, it is the part of the site they will usually see most often if they do stick around. For this reason, a great homepage design can provide a comfortable, seamless experience—a place where the visitor can kick off their shoes and put their feet up. And some homepage designs do so literally through an immersive experience. It’s the first thing a visitor sees when the site loads, and its ingredients usually consist of a succinct pitch, a compelling hero image, and a CTA. This is usually followed by more detailed information about how the brand or product works.
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In this blog you’ll find nine homepage design examples, made to convert. We’ve also outlined some quick homepage tips and tricks that you can take with you to start optimizing your website right away. You’ve now learned why these homepage design examples are some of the best in ecommerce.
There's no argument that human beings are creatures easily influenced by others, especially those they consider an authority. With well-known and established brands in your arsenal, it becomes easier to sway visitors to take the desired action on your website. First, start by outlining the most important bits of information and determine how to best structure them to get your message across.
A good website clearly explains who you are, what you do, and what visitors can do on your site. Your site should be optimized for multiple devices and updated to adapt to new design trends. The HDgov homepage design, meanwhile, uses a full-page illustration to create a world within the website. Alternatively, you may see a homepage with a large, screen-width hero image and a central alignment for the text. This is generally useful for relatively simple homepages that emphasize a CTA or text box, for example, this is a common approach for search engine sites.
Welcoming visitors to the site is a half-width motion display of a wedding event in a looping format to grab visitors' attention. Mecca Gamble is a personal brand designer that shows off their client's style and establishes trust with their audience. Fig + Yarrow is the brainchild of Brandy Monique who creates pure, potent, and effective personal care products to inspire nourishing and uplifting daily rituals. The black-colored site footer houses vital information that makes every visitor's adventure on the page products worthwhile.
As you can see from the homepages I highlighted above, some website homepages share common elements, but they’re all different from each other. Other user behavior reports allow you to view visitor patterns in different ways. For instance, a standard heatmap shows areas of “hot” activity and “cold” inactivity. Positioning your homepage elements to align with eye tracking can make it more effective. In a CTA, you can also use a color that isn’t found elsewhere on the page. Learning the color wheel and how colors complement one another will make you a better designer.
The Branch Tree Service homepage is a textbook example of a well-designed homepage. Big, bold, clear headline leaving no if-ands-or-buts about what this website is about. Facebook did a study a few years ago showing that — all things being equal — visitors usually respond more favorably to images with people than images without people. They have a large call-to-action button (Request A Quote) prominently displayed above-the-fold.
This is especially true when it comes to your homepage design because the homepage serves as the gateway to the rest of your website. When you can answer those questions, you’ll have the information you need for better homepage design. The first step in winning over more customers is to understand the essential elements that should go into every homepage.
The soundtrack to the site featured ethereal tones paired with playful percussion. Design Threads is a superb example of a text-heavy site that wins in design. When you start the report, you are greeted with simple left-aligned text with the name of the project and a definition of the word thread. Since you already have a brand identity, you can replace the default placeholders and designs in these templates with yours. Images of the restaurant’s space and food go a long way in helping visitors know what to expect. This restaurant website design is also minimal and uses complementary fonts.
If you want to use your homepage to sell visitors on your service, then WordPress VIP shows you how this can be achieved. By using visual hierarchy design best practices, the WordPress VIP homepage draws visitor attention to images, then text, and finally, the call-to-action. It’s clear this design has a focus on educating visitors first rather than persuading everyone to sign up as soon as they arrive at the site. Visitors who want to sign up and those who want to know more are immediately catered to by the prominent call-to-action buttons displayed above the fold.
Think of a call to action (CTA) as an exit sign on a highway—it should be short, hard to miss, and point the drivers down the right path. Your homepage design should center around a main call to action, whether that’s a link to shop a featured collection or to sign up for early access to a launch event. Use design principles like positioning, color, and contrast to guide the visitor’s eye to this point. The practice of psychological design is also helpful in understanding how you can influence user behaviors through design. First impressions matter, and for ecommerce brands, it can set the tone for your relationship with potential customers. In fact, stretching the boundaries of modern design conventions can work in your favor, but only if you don’t obstruct the visitor’s user experience.
It’s a good practice to check out competitor’s web designs and see how they incorporate design and functionality to build engaging sites. You don't want to overload site visitors with too many distractions or make it unfriendly on mobile. You do want to create a good UX (user experience) and add high-quality videos and images where relevant—they make the user experience more exciting.
Luckily, most ecommerce themes, like those found in the Shopify Theme Store, come mobile-optimized out of the box. That means your homepage experience is consistent, no matter where users access it. Dive into each of the essential elements of effective homepage design, with tips to implement them for your website. Good homepage design doesn’t require you to follow a specific formula.
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